How to Improve SEO: 10 Proven Tips for 2024 Success


If you’re looking for how to improve SEO for your website and boost your online visibility, you’re in the right place. Here’s a quick breakdown of crucial steps:

  1. Understand your online customers
  2. Use relevant keywords
  3. Update your content regularly
  4. Get linked on reputable sites
  5. Improve your website loading speed

Search engine optimization (SEO) is essential for any business wanting to stand out online. It’s the key to making sure your site is seen by the right people.

Whether you’re dealing with local searches or aiming for a broad audience, SEO ensures you connect with potential customers. A solid SEO strategy means better rankings, more traffic, and ultimately more sales.

Hi, I’m Randy Speckman. I’ve spent years helping small businesses master how to improve SEO and achieve their digital marketing goals. My team and I know how to make your website work for you and attract the audience you need.

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How to Improve SEO: Starting with the Basics

Publish Relevant, Authoritative Content

The foundation of how to improve SEO lies in the quality of your content. Google loves fresh, relevant, and authoritative content. Here’s how to make sure your content stands out:

  1. Quality Content: Focus on creating content that is not only informative but also engaging. Use your expertise and experiences to provide unique insights. For instance, if your website is about engineering, include detailed explanations, case studies, and real-life examples to show your authority in the field.

  2. Keyword Research: Identify and target specific keyword phrases for each page. Use tools like Semrush or Google Keyword Planner to find the terms your audience is searching for. For example, instead of targeting broad terms like “engineering,” use specific phrases like “biomedical engineering jobs” or “how to apply for scholarships.”

  3. On-Page SEO: Integrate these keywords naturally into your content. Place them in the URL, page title, headings, and throughout the body content. But remember, readability and user experience should always come first.

Update Your Content Regularly

Search engines favor websites that are regularly updated. Here’s why and how to keep your content fresh:

  1. Content Freshness: Regularly updating your content signals to search engines that your site is relevant and up-to-date. This can improve your rankings. For example, update your blog posts with the latest information and trends in your industry.

  2. Audit Schedule: Set a regular schedule to review and update your content. This could be every six months or yearly, depending on your industry. Use tools like Google Search Console to request indexing after significant updates to ensure search engines notice your changes quickly.

Metadata Essentials

Metadata is crucial in telling search engines what your page is about. Here’s what you need to know:

  1. Title Metadata: This is the page title that appears in search engine results. Make it compelling and include your main keyword. For example, “Top Tips for Biomedical Engineering Careers.”

  2. Description Metadata: This is the brief description that appears under your page title in search results. It should be concise and enticing, encouraging users to click through to your site. Aim for two full sentences that summarize your content and include your keyword.

  3. Keyword Metadata: Although not as crucial as it once was, including relevant keyword phrases in your metadata can still help. Stick to 3-7 phrases, each consisting of 1-4 words.


With more people accessing the web via mobile devices, having a mobile-friendly site is essential. Here’s why:

  1. Mobile-First Indexing: Google now uses the mobile version of your site for indexing and ranking. Ensure your site is responsive and provides a good user experience on all devices.

  2. Google Search Console: Use this tool to check how your site performs on mobile and fix any issues. A mobile-friendly site not only improves your SEO but also enhances user satisfaction.

By focusing on these basics, you’ll create a strong foundation for your SEO strategy. Next, we’ll dive into advanced techniques to further enhance your website’s visibility.

Advanced SEO Techniques for Enhanced Visibility

Optimize for Mobile

In today’s digital landscape, mobile optimization is crucial. Google uses mobile-first indexing, meaning it primarily uses the mobile version of your site for indexing and ranking. Here’s how to ensure your site is up to par:

  1. Responsive Design: Your website should look and function well on all devices. Use flexible grids and layouts to allow your site to adapt to any screen size.

  2. Google Search Console: This tool is invaluable for checking your site’s mobile performance. It identifies issues and provides recommendations for improvements. Regularly monitor your site here to stay ahead of any potential problems.

Build High-Quality Backlinks

Building backlinks is one of the most effective ways to improve your site’s authority and ranking. However, not all backlinks are created equal. Focus on high-quality, relevant links:

  1. Link-Worthy Content: Create content that others want to link to. This could be in-depth guides, research reports, or insightful blog posts. The more valuable your content, the more likely others will link to it.

  2. Semrush Link Building Tool: Utilize tools like Semrush to identify potential backlink opportunities. This tool helps you find and reach out to websites that might be interested in linking to your content.

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Enhance User Experience

A good user experience (UX) is critical for both your visitors and your SEO rankings. Google considers UX as a ranking factor, so improving it can lead to better visibility. Here are some key areas to focus on:

  1. Page Load Speeds: Slow-loading pages frustrate users and can lead to high bounce rates. Use tools like Google PageSpeed Insights to check your load times and get specific recommendations for improvement. Compress images, minimize HTTP requests, and enable browser caching to speed up your site.

  2. Google Analytics: Regularly review your site’s performance using Google Analytics. Look at metrics like bounce rate, session duration, and pages per session to understand how users interact with your site. Use this data to make informed decisions on where to improve.

  3. Core Web Vitals: These are a set of metrics that measure key aspects of UX, including loading performance, interactivity, and visual stability. Google uses Core Web Vitals as a ranking signal, so optimizing these metrics is essential. Aim for fast load times, minimal layout shifts, and responsive interactions.

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By implementing these advanced techniques, you’ll not only improve your site’s SEO but also provide a better experience for your users. Next, we’ll explore how to improve SEO with strategic keyword use.

How to Improve SEO with Strategic Keyword Use

Use Keywords Effectively

Keywords are the backbone of SEO. Knowing where to place them can make a huge difference in your search engine rankings.

Title Tags and H1 Tags: Your primary keyword should appear in your title tag and H1 tag. This helps search engines understand the main topic of your page. For example, if you want to rank for “best hiking boots,” make sure this phrase is in both your title tag and H1 tag.

Body Content: Include your primary keyword in the first paragraph of your body content. This signals to search engines what your page is about right from the start. Use the keyword naturally throughout your content, but avoid keyword stuffing. Tools like Semrush’s SEO Writing Assistant can help you find the right balance.

Focus on Long-Tail Keywords

Long-tail keywords are longer, more specific phrases. They usually have lower search volumes but are easier to rank for and can drive highly targeted traffic to your site.

Less Competition: Long-tail keywords often have less competition. For instance, instead of targeting “hiking boots,” you might target “hiking boots with red laces.” This specific query has a lower keyword difficulty, making it easier for your page to rank.

Specific Queries: Long-tail keywords cater to specific queries. This means the traffic you get is more likely to convert because it matches the searcher’s intent closely. Use tools like the Keyword Magic Tool to find these valuable keywords.

Target Question Keywords

People often use search engines to ask questions. Targeting these question keywords can help you rank for queries that your audience is actively searching for.

People Also Ask: Check the “People Also Ask” section in Google search results. This section gives you insights into common questions related to your main keyword. For example, if you search for “SEO tips,” you might find questions like “What is the best way to improve SEO?” These are great opportunities to create content that directly answers these questions.

Keyword Magic Tool: This tool can also help you find question keywords. Simply enter your main keyword and filter the results to show questions. This helps you create content that answers specific queries, improving your chances of appearing in featured snippets.

By using keywords strategically, you can significantly improve your site’s visibility and attract more targeted traffic. Next, we’ll explore how to leverage content for SEO improvement.

Leveraging Content for SEO Improvement

Re-optimize Existing Content

Before creating new content, re-optimize existing content. This ensures your site remains fresh and relevant.

Start by identifying high-potential pages—those already generating traffic but not yet in the top three search results. Use tools like Semrush’s On Page SEO Checker to get specific recommendations for improvement. This tool analyzes your content and provides actionable insights based on your top-ranking competitors.

Steps to Re-optimize Content:
Update outdated information: Ensure your facts, figures, and links are current.
Enhance readability: Break up long paragraphs, use bullet points, and add headers.
Add visuals: Include relevant images, infographics, or videos.
Improve internal linking: Link to other relevant pages on your site.

Utilize Visuals and Optimize Images

Visual content is crucial for breaking up text and making your content more engaging. However, it’s not just about adding images; image optimization is key to improving SEO.

Benefits of Visual Content:
Breaks up large walls of text
Enhances understanding of the content
Increases shareability on social media
Helps your content stand out

Tips for Optimizing Images:
Reduce file size: Use formats like WebP for faster loading.
Optimize descriptions: Use descriptive file names and alt tags.
Ensure relevancy: Images should match the content they accompany.
Verify mobile-friendliness: Check how images appear on mobile devices.
Use unique visuals: Avoid overused stock photos.

Effective Use of Alt Text

Alt text is vital for helping search engines understand what an image is about. It also improves accessibility for users with screen readers.

How to Write Effective Alt Text:
Be descriptive: Clearly describe the image. Imagine explaining it to someone who can’t see it.
Be unique: Each image should have its own unique alt text.
Be relevant: The alt text should naturally fit the content, without keyword stuffing.

By focusing on these strategies, you can improve SEO by making your content more appealing and accessible.

Next, we’ll explore local SEO and internal linking strategies to further enhance your website’s visibility.

Local SEO and Internal Linking Strategies

Optimize for Local SEO

If your business serves a specific geographic area, local SEO is crucial. It helps your business appear in local search results, making it easier for nearby customers to find you.

Google Business Profile: Claim and optimize your Google Business Profile. Ensure all information is accurate and complete. Add photos, business hours, and a detailed description of your services.

Local Keywords: Perform local keyword research to find terms people in your area are using. Use these keywords in your content, meta tags, and Google Business Profile. For example, if you run a bakery in San Diego, use phrases like “best bakery in San Diego” or “San Diego cupcakes.”

Customer Reviews: Encourage satisfied customers to leave reviews on Google. Positive reviews can boost your local ranking. Respond to all reviews—good or bad—to show you value customer feedback.

Consistency: Ensure your business name, address, and phone number (NAP) are consistent across all online directories. Inconsistent information can confuse search engines and hurt your ranking.

Improve Internal Linking

Internal linking is a powerful SEO strategy. It helps search engines understand your site structure and distributes link authority across your pages.

Anchor Text: Use descriptive anchor text when linking internally. Instead of “click here,” use keyword-rich phrases. For example, “learn more about our technical SEO services.”

Link Authority: Internal links pass authority from one page to another. Link from high-authority pages to those you want to rank higher. This can boost the SEO of less prominent pages.

Link Placement: Place important links in prominent sections of your page, such as the introduction or conclusion. This helps search engines and users find them easily.

Related Content: Use internal links to guide users to related content. For example, if you have a blog post about “How to Improve SEO,” link to another post about “Keyword Research Tips.”

By optimizing for local SEO and using effective internal linking, you can significantly enhance your website’s visibility and user experience.

Next, we’ll dive into how to use strategic keyword placement to improve your SEO.


Improving your website’s SEO is an ongoing process. It requires continuous monitoring and updates to stay ahead of the competition and adapt to changing search engine algorithms. By regularly updating your content, optimizing for mobile, and focusing on user experience, you can maintain and improve your website’s visibility.

At Randy Speckman Design, we specialize in digital strategy and conversion optimization. Our team is dedicated to helping small businesses enhance their online presence through effective SEO techniques. We understand the complexities of SEO and can tailor strategies to meet your specific needs.

Ready to boost your website’s visibility? Learn more about our small business web design services and how we can help you achieve your digital goals.

By partnering with us, you can focus on what you do best—running your business—while we handle the intricacies of SEO and digital marketing. Let’s work together to unlock the secrets of SEO and take your website to the next level.