Social media integration is integral to enhancing your online presence.
Could effective social media integration spark momentum for your small business? Absolutely. In fact, social media is fast becoming the most important medium of modern communication.
Beyond the entertainment factor, major social media platforms allow people to discover services, brands, and products. So, as a small business owner or entrepreneur, integrating social media into your marketing strategies could make all the difference.
Today, we share the best ways to integrate social media into your website to increase traffic, boost brand recognition, and leverage marketing (for free).
Why Small Businesses Need to Leverage Social Media
Integration is displaying and creating easy access to your social media channels via your site. Some examples include the following:
- Embed social media widgets onto your online platform
- Hyperlink social media accounts
- Create easy avenues between your online platform and social media options
How do social media channels increase website traffic? As you increase followers through social media posts, you increase brand awareness and drive visitors to your website or storefront. As their interest in your brand and journey increases, they also share your site’s links with others.
Social media allows you to post short updates that will take very little time to create. The accounts provide an easy way to deliver social proof that your business is active, increasing trust. It is also a much more personal style of communication compared to traditional marketing channels, allowing you to build relationships with your potential customers long before they whip out a credit card.
How to Successfully Enhance Social Media Integration
How can a website build successful and integrated social media accounts to improve its marketing?
- Add links to your social media pages: Hyperlink social media accounts so that it’s easy to navigate between your website and other platforms. That way, potential clients can gather as much information as possible and build trust in your brand’s legitimacy.
- Offer incentives to your followers: Incentivize people to join your social community. For example, provide exclusive content, discounts, and more on your social channels.
- Add blog posts and sharing options: Do you have blog posts and comment sections so that users can interact with your content? Sharing options allow website users to share your information, increasing brand visibility.
- Utilize social proofs: Including user-generated content (UGC) and photos or videos of your customers utilizing your product or services can improve how people see your brand. It is proof that potential customers can trust the quality of your brand.
- Create a branded hashtag: Why come up with a brand-specific hashtag? It spreads the word across all social media platforms so that followers can create and discover the latest news and discussions about your brand.
Other Ways to Grow A Business by Building An Undeniable Online Presence
If you need help with social media, inspiration, or professional and trustworthy website design, Randy Speckman Design can help. We streamline online marketing, website design, online shopping infrastructure, social media accounts, and more!
Contact Randy Speckman Design today for more on social media integration, web design, and everything in between!
