An unresponsive website can do more damage than you might think.

In the past, websites did not require complex code to function. Since everyone accessed their favorite websites through a desktop computer, the only coding that designers had to create fit the screen size of a desktop. With revolutions in technology, however, this rule has changed.

As users are increasingly more likely to access websites via tablets, mobile phones, smartwatches, and other devices, responsive design has become a requirement for new websites. Without this feature, websites may not fit every screen size, which diminishes user experience when visiting sites.

Keep reading to find out more about responsive web design and why you should invest in a professional web design service to implement it.

What Is Responsive Web Design (RWD)?

Responsive design is a tool that web designers use to ensure that a website can fit to any size of screen. Whereas many pre-made website templates require that you make multiple sites to adjust to a mobile versus desktop screen, RWD guarantees that you only need one site.

Advantages of Investing in Professional RWD

Here are the top advantages of investing in professional, responsive web design.

1. Flexibility in Design and Changes

When hiring a professional team to design your website and implement RWD, not only will you have content that is adjustable such as flexible grids, images, and more, but you will also have adaptability in the website itself.

You can save yourself money by not having to buy a second website for mobile devices. Using a professional web design team also guarantees that you can request changes to your site whenever necessary. A design team will test these new changes as well, so you can rest assured that your website functions on any size of screen.

2. Search Engine Optimization (SEO) for Marketing and Visibility 

SEO is, in short, how to optimize a website to ensure that it appears on the front page of Google. Google uses an algorithm that reads websites, matching the most appropriate ones to search terms that people type in. One of the website components that Google reads is how fast a website loads.

So, not only can a professional web design team create a site that adheres to other SEO requirements, but they can also ensure Google doesn’t exclude your website simply due to long loading times.

3. Improved User Experience and Increased Interest

Websites that contain RWD load much more rapidly on mobile devices than those that do not include this feature. According to analyses by Google, website users that experience a delay of more than three seconds are more likely to leave the site than wait for it to load.

Thus, slow websites can negatively impact user experience, which may cause potential customers to leave and lose interest in your brand if you do not build your website on a fluid grid.

Randy Speckman Design | Specialists in RWD

If you want a professionally-designed website with flexible images, responsive design, and unique branding and identity for your business, contact our team at Randy Speckman Design.