Your website plays a crucial role in building lasting customer relationships.
Many entrepreneurs think a website that looks nice does enough to form digital relationships with their target audiences. While aesthetics certainly improve your business’s appeal, elements like the color palette and visual identity only go so far. Below, you’ll discover other imperative methods to build trustworthy branding and identity for your business.
Why Is Website Credibility Important?
Intuitive, attractive website design creates a strong foundation for future engagements, interactions, and transactions. But your business can’t thrive from the foundation alone. You need other ways to demonstrate a knowledgeable, authentic brand presence on which site visitors can depend.
Don’t shy away from using your online presence to illustrate your expertise and the evidence that backs it up. Potential customers often look at the bigger picture by inspecting how multiple pieces of content fit into a strong brand identity.
Designing a Credible Website
Before publishing your business website, consider what you seek when shopping for products or services online. How do you subconsciously decide whether you can trust a business’s products or information? Check out the elements listed below and see how you can incorporate them into your website.
User-Friendly Design
An intuitive design means that customers can easily find buttons, links, and service pages with a simple navigation process. Ensure your visual elements fit with any website copy. Check all navigation buttons for broken links.
Your design should also prevent any unnecessary navigation when possible. For example, a visitor reads a service page or blog post and decides they want to contact you. Make your phone number available on each page for a more convenient experience.
Current Content
Draft and publish content that follows and elaborates on current trends relevant to your branding and identity. Doing so demonstrates that you stay on top of pertinent updates. Use blog and social media posts to keep your audience informed and aware.
Accessible Connections
Business websites work like business cards with more comprehensive information available. Thus, make any pertinent contact information readily available on each page. Use cleverly designed headers and footers to incorporate the following elements:
- Social media buttons
- Email address
- Phone number
- Physical address, if applicable
Anytime a customer reaches out to you, build rapport with prompt responses.
Cite Your Sources
If you include facts or statistics on any webpage, back up your claims with trustworthy, unbiased sources. Evidence from outside sources demonstrates that you use reputable research methods to justify your findings.
What Website Elements Earn Your Trust?
Finally, consider what earns your trust when you visit a website. Use your own experiences to inform how you design a website and answer questions like:
- What do you immediately seek when you navigate to a website?
- What types of copy and visual elements build your trust?
- What experiences inspire you to make a purchase?
Choose Randy Speckman Design to Refine Your Branding and Identity
Reach out to our team at Randy Speckman Design to create a business website that inspires more action. Fill out our contact form or call us at (760) 224-0692.
