Use these trends to inform your brand’s social media strategy.
Marketing industry news and insights suggest that social media users will respond to more varied online experiences. So how can you use this data to inform your social media integration plan? We provide a few suggestions below to help you create a well-rounded strategy.
Growing Your Social Community with Incentives
Social media platforms are no longer shiny and new. Within the past few years, many users have even grown wary of certain social networks. The high levels of suspicion make it more difficult to develop and nurture a social community.
You can work around social media fatigue with enticing incentives. Develop promotional plans and offers that drive social media users to your website. Special promo codes or contests can both increase your social media following and website traffic while drawing in new customers.
Old and New Platforms on the Rise
As users become warier of big-name social media channels, they take to lesser-known networks to socialize and engage with their communities. Old sites like Tumblr have seen a rise in new members over the past year. Other users flock to newer apps like Discord and Mastodon.
You can use these insights to develop and improve your brand’s community. Check out some old-school social media sites if they’ve experienced an uptick in recent users. Develop private, well-moderated conversations on apps like Discord with incentivizing perks.
The internet offers endless possibilities for developing a social media following that funnels more sales and profits. Social media industry news and insights suggest you could benefit from expanding your horizons.
Social Media Integrates with Websites
The changing social media landscape provides numerous ways to connect your website with your business’s platforms. Before, most business owners were limited to drafting posts with links back to their websites. Now, you can use your website to grow your following as well.
Many website hosts allow users to link their live social media feeds to their home pages. This integration tool lets site visitors scope out the community from the website before they decide to follow the profile. You can also add share or follow buttons on each landing page or at the bottom of your blog posts.
Brands May Humanize Themselves More
Now more than ever, social media users want to engage with human faces and voices. While automation makes several tasks more efficient for business owners, it takes away the personal touch that customers often crave. You can circumvent this issue by collaborating with relevant social media influencers as a part of your marketing plan.
Can’t afford big-name influencers? Scope out micro-influencers instead.
Many micro-influencers have niche audiences that are more relevant to your products. They’ll add a recognizable face to your brand with their endorsement or collaboration.
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