Branding and identity are integral to attracting and maintaining customers. Though you may not realize it, branding is not isolated merely to your logo and slogan. When creating a website, every aspect of its design is integral to the way that clients view your brand, from the photography to font style.

Today, the website design experts at Randy Speckman Design will break down the importance of online brand identity and share four tips on how to optimize your website.

Why Is Brand Identity Important?

Your website and social media platforms are like digital business cards. These aspects of your online presence summarize your brand, service, or product and provide contact information, giving users a snapshot of who you are. So, maintaining a uniform visual identity throughout all your digital platforms is key to building confidence and brand recognition with your clients.

Details, even as specific as the color palette of your website, can influence how customers feel about you. For example, blue is the most trustworthy color, promoting feelings such as relaxation. A color palette incorporating blues is best for websites such as those of lawyers or accountants.

Pink, on the other hand, is best for baby products and stimulating a sweet tooth. Every detail matters when it comes to your online presence.

Top 4 Tips to Align Branding and Identity on Your Website

Here are our top four tips for creating a strong brand identity online:

1. Identify Your Goals and Target Audience

First, you must identify your audience and how you want them to feel when visiting your website. Create a marketing strategy that focuses on your unique selling point, how you can stand out from competitors, and how to attract the attention of potential customers.

2. Design a Logo and Choose Iconography

A logo is a simple image that should communicate exactly how you want to influence your client’s perception of your brand. This includes imagery, typography, symbolism, and color. Choose iconography that reflects this logo and the feeling you want to transmit through your brand.

3. Choose a Color Scheme and Stick to It

As previously mentioned, color schemes can influence how clients feel about your brand. Choose a color scheme you will use throughout your website, social media platforms, and even in the office if you have a physical location. Be consistent to maintain your identity.

4. Prioritize High-Quality User Experience

Ensure you design every aspect of your online platforms with your audience in mind. Always ensure that your graphics work and that the details about your business (pricing, phone number, etc.) are consistent throughout the landing pages. Make sure that your website is clean, easy to navigate, and has a clear layout.

Looking for Branding and Identity Website Design Services?

If you need help creating strong visual elements on your website, contact Randy Speckman Design. Our team of expert website designers guarantees that we can produce an interface with a strong brand and identity that reflects your values.