Social media integration can increase your following and enhance your audience’s engagement.
Like many business owners, you want to make your brand as accessible as possible to new and existing customers. Social media platforms offer a cost-effective and operable method of reaching and engaging with your audience. Skillfully integrating your brand’s social channels onto your website creates an all-inclusive hub for branded engagement and activity.
Experiment with Feed Integrations
If a feed integration doesn’t make sense for your business website, don’t use it. For example, you’re a florist who uses Facebook and Instagram. Your Instagram account earns more engagement due to your quality photos of flowers.
It makes sense to integrate your Instagram feed onto your website to demonstrate your creativity and skill with visual content. However, it wouldn’t make as much sense to integrate social media posts from your Facebook profile. Plus, linking too many social media accounts might overwhelm your website.
Choose the profiles that best serve your brand with consistent engagement and relevant content.
Connect with Social Media Buttons
You can connect website visitors to your social media channels with small share buttons. Most buttons are located in the header or footer of a website. They don’t take up much room, and you can easily optimize them to fit your site.
If you want a more minimalist approach, opt for social share buttons. After you’ve chosen their location, you can easily link each profile to the button. Interested visitors can follow the links and engage with your social content.
Integrate Social Media Login with Your Website
You can anticipate your customers’ needs by using social media integration to streamline their interactions with your site. Many websites offer account options so customers can save their settings and previous purchases. However, numerous internet users have become wary of creating account after account to make a simple purchase.
Most people have a social media account. Use this to your advantage by designing a site that recognizes social media logins. Sites like Google and Facebook provide such options.
This feature prevents site visitors from creating new accounts on your website. Instead, they can link their account to a social media site. They’ll only log in through a single account and still access their personal settings on your website.
Incorporate Video Content from Applicable Hosting Platforms
Video content offers an easy way for customers and site visitors to engage with your brands. They just have to click “play,” watch, and listen. Linking your video-hosting account to your website can diversify your content while broadening your reach.
Websites like YouTube, DailyMotion, and Vimeo host videos for free. After uploading your branded video, you can embed it on the desired webpage. Videos provide an excellent way to show rather than tell your customers about your brand.
Let Randy Speckman Design Perfect Your Social Media Integration
Our team at Randy Speckman Design offers several services designed to improve your social media integration and engagement. Reach out to us to discover how we can increase your brand’s visibility. Fill out our contact form or call us at 760-224-0692.
