Conducting online business requires the right web design to accelerate and sustain sales. Amplify your online business by incorporating these e-commerce design ideas, and get ready to watch your sales grow.
Brand Consistency
Building a brand is essential for your business. Keep branding consistent throughout your e-commerce website to assure customers that they are on the right page and provide a consistent and reliable user experience.
If your logo features bright colors, display it clearly on your home page and match the color scheme in your website design. Your brand consistency should be apparent in both visual design and written copy.
Use Photos
Strong imagery can greatly enhance online sales. Include photos that capture your product from various angles. Establish a balance with your design that includes meaningful photos while keeping the page clean and easy to navigate.
Limit Pop-up Features
E-commerce design that heavily features pop-up displays does more harm than good. Many users find them annoying and distracting to their experience, making them less likely to stick around the site.
Rather than using pop-ups to announce discounts or promote live chat features, implement these features with a static display on the page. Your customer can view what they want while still having access to important information.
Enhance Search Features
When a customer comes to your site, you want them to find what they want. Give your search bar a prominent display for easy access, and utilize a search auto-complete feature.
Utilize Hover Drop-down Menus
Expansive online businesses should feature helpful drop-down menus in their e-commerce website design. Users can select their product category and quickly reach their desired page. Optimize this feature by keeping it visually compact.
You can also implement a hover delay. This allows users to hover the mouse over your site’s header for a certain amount of time before triggering the drop-down menu.
Create Fast, Versatile Response Times
Optimize your site for mobile to increase convenience for users. This not only includes the site’s display but also its load time. Limit large photo files to improve load time and retain mobile customers.
Display Product Reviews and Ratings
Reviews are an essential part of many customers’ buying decisions. Successful e-commerce websites display product reviews and ratings. This allows social proof among customers that your product is worth purchasing.
Minimize Checkout Form Fields
Once your customer arrives at the checkout page, it’s crucial to see them follow through with the purchase. If you lose a significant number of potential buyers at this stage, minimize your checkout form fields. Focus on receiving payment methods and delivery information to finalize the sale without clutter.
Other form fields, such as account creation or subscription program signups, can wait until the next screen after purchase. You can also include these steps in purchase confirmation emails.
How To Begin
Enlist Randy Speckman Design to build a flourishing business website with the best e-commerce design tactics. Complete the online form to submit your website inquiry.
